Step by step plan, how to get more views on YouTube:
1 Start promoting not a single video, but the whole YouTube channel as a whole. Therefore, all subsequent items refer to all the clips on your channel.
2 Upload the video regularly, without long breaks. (1 video per week / video every day or your own option).
3 Before uploading the video, name the video file with a clear title and keyword.
4 Name the YouTube video itself with a title with a call (See / Find out, etc.) and a keyword.
5 Write a description of what your video is about, using keywords (at least 300 characters).
6 Add a link to other videos from your channel under the text of the description (before the link, write a summary of what the video will be about, for example, the title of the video).
7 Add video tags to a special area. Video tags are keywords. Important! You cannot write tags that are not related to the video subject.
8 Place the video in a suitable playlist (or several). The name of the playlist must also have a keyword. Don't be lazy to write long headlines
9 Add tips and end screensavers to the video
10 Add a cover to the video. No need to use a frame from the video, better order a recognizable design for all your videos
11 Add subtitles on video (can be ordered on freelance). First in the language of the video, and then you can order a translation into other languages.
12 After placing the video, write the first comment on behalf of the channel and fix it. In the comment, you can ask the viewers a question or write a call for them to ask questions themselves.
13 Place the video on thematic sites and in groups in social networks. Do not use automatic services - negotiate with each resource personally.
14 Advertise your videos with Google Advertising
15 Colaborate with other video bloggers.
3 factors that work very effectively:
1. FACTOR - Quality of content
What is worth paying attention to here?
On the selection of topics for video shooting;
on the analytics of video indicators.
To make it clear, let's take as an example a company providing accounting outsourcing services.
a) Selection of topics for shooting.
We are looking for:
Popular requests from viewers. Shoot video clips for queries with search coverage, which are already actively looking for YouTube. And low competition. VidIQ to help.
New trends. Shoot what your viewer is interested in now. Google Trends to help. For example, a review of the new law on VAT or the abolition of UTII.
Relevance and seasonality. On the eve of the quarterly financial statements publish a helping video about how to do everything correctly and avoid penalties by the tax authorities.
b) Video indicators
The main of them:
Audience retention. The ratio of the number of views of each individual moment of the video to the total number of video views. Expressed in the average number of views as a percentage or minutes. A good value is over 60 percent.
CTR video icon (preview). Shows how often users view the video after they see the icon. In other words, how many times you click on a video when you see it on YouTube. It should be at least 5%. Good values are 10% and above.
2. FACTOR - Optimization of video
To make your movies notice you need to optimize them for YouTube search algorithms. The main thing you should pay attention to:
Regularity. Publish videos with the planned frequency. YouTube does not like long breaks. At least 1 video per week. Better - 2-3 pcs.
The name of the video. Add a key phrase with high search volume and low competition to the title. We find it at the stage of selection of topics.
Matching the title and icon of the video. Make sure that the title of the video is a continuation of the preview, not duplicate it and encourage to watch. (call, intrigue, question, etc.).
Description. At least the first paragraph. The main key phrase should be used at its beginning.
Tags (keywords). Place the main key phrase first.
Video icon (preview). Draw a good icon. The importance of the icon was mentioned above.
The hints, subtitles, playlists, end screensavers also affect but not as much as the ones listed.
3. FACTOR - Promotion and promotion.
The times when the video promoted itself are over. After the publication of the video, a start push and its further acceleration is necessary.
Important. Watch the video analytics before you promote it. If your indicators of content quality are far from being normative of the first factor, then with the help of promotion you will only get views, but further video will not be promoted and will not be useful.
You can use paid promotion of the video:
Paid promotion. Google Ads (Google Advertising) to different audiences. Sowing on thematic sites, where there is your target audience. Cooperation with other channels that have a common with you audience.
Conclusion. First of all, focus on 1. content quality, 2. video optimization and 3. promotion. And it is in this sequence.