So let’s meet our new Incredible India’s ambassadors, Amitabh Bachchan and Priyanka Chopra. Incredible India is an international marketing campaign started by Government of India to promote Tourist attractions to the world. India has got some best tourist attractions in the world and we have got new great ambassadors who can promote Indian tourist attractions to the world.
Aamir Khan was the previous ambassador whose contracts ended last month due to some controversies. Now we have got the best persons – Amitabh Bachchan and Priyanka Chopra to promote Incredible India campingn. Let’s check out more details from the words of Tourism Minister Mahesh Sharma below.
Words from Tourism Minister Mahesh Sharma
“Our contract was with the McCann Worldwide agency for ‘Atithi Devo Bhava’ campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir… It was the agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists,”
Words from Amitabh Kant – secretary, Department of Industrial Policy and Promotion (DIPP)
“A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of ‘Incredible India’ promotes the country as ‘incredible’. But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador.”
Best of Luck Amitabh Bachchan and Priyanka Chopra – Make India an Incredible tourist destination in the world.
Words Gratitude: www.firstpost.com